Free Playbook

How to win Awards – The book

The proven blueprint for winning business trophies

From the awards writer and judge behind 50+ wins

How to Win Awards distills Matt's real-world experience into one clear, actionable guide.

Whether you’ve entered awards before or are starting from scratch, this book will help you submit with clarity — and win with confidence.

“This is the book I wish I had written 10 years ago. It would have saved me hundreds of hours—and improved my win rate.” – Matt Ansell

Inside the Book: Strategy meets storytelling

You don’t need fluff, filler, or theory. You need a practical roadmap that works.

Inside my book How to Win Awards, you’ll get:

  • A simple, repeatable process to identify the right awards and categories.

  • A framework to turn raw information into persuasive submissions.

  • Real examples of winning entries (and why they worked).

  • A judge’s-eye view: what they notice, what they skip, what wins.

  • Storytelling techniques that make your business unforgettable.

  • How to use an award win as long-term marketing leverage.

Bonus materials include:
✓ The AWARDS framework - A simple, step-by-step guide to a flawless entry.

Is this book for you?

If any of the following sound familiar, this book is for you:

🌈 “I like the idea of winning awards. I’m just not sure which awards are worth entering, or where to start.”

📝 “We’re doing great work — We just don’t know how to write about it for awards.”

🤔 “We’ve entered before, but didn’t get shortlisted. Maybe we need a better strategy?”

⏳ “We don’t have time or money to waste on submissions that won’t win.”

🖋️ “Story telling is not us. We under-play what we do.”

You might be a:

  • Solo business owner chasing visibility and credibility.

  • Founder or Managing Director.

  • PR or Comms Manager.

  • Consultant or agency leader.

  • Marketing Director or Head of Brand.

If you already have a good story, then this book will help you tell it in a way that wins.

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Praise for How To Win Awards

"How To Win Awards is a passionate plea to businesses who want to be seen, heard and recognised for the work that so often goes unseen. I have not read a book like it. As an awards judge myself, I am so pleased that Matt has written this. The step-by-step approach is easy to follow. Highly recommended."

Dr. Marina Nani, Editor-in-Chief Rich Woman Magazine, Chief Executive Officer, Founder of Sovereign Magazine

“The AWARDS framework is easy to use. And the book is packed with actionable ideas and insight. ”
— Troy Smith, Managing Director, Oranka Fruit Juices Limited

“Straight-talking, actionable, and refreshingly readable. If you’ve ever thought, ‘we should be winning more awards,’ read this.”
— Tania Measures, Owner, Interim Sales Consultants

“Matt’s insight is gold. We thought awards were about buzzwords. Turns out, they’re about structure, clarity, and proof. This book gives you all three.”
— Andrey Matveev, Data Analyst

Why is the e-book free?

This e-book is free for a few reasons:

  • I want to give back to an industry that has given me so much happiness in 20+ years.

  • I am happy to share my Award winning formula.

  • I know that not everyone can afford the personalised approach.

So, I am giving the e-book away for a limited time period. I'm limiting this FREE offer to 1,000 copies, but I always plan to offer something for free to those that need it the most.

We were so impressed with Matt's work that we featured him on our front cover!

"How To Win Awards is a passionate plea to businesses who want to be seen, heard and recognised for the work that so often goes unseen.

I have not read a book like it. As an awards judge myself, I am so pleased that Matt has written this. The step-by-step approach is easy to follow. Highly recommended."

Dr. Marina Nani, Editor-in-Chief Rich Woman Magazine, Chief Executive Officer, Founder of Sovereign Magazine

Get your FREE How To Win Awards Blueprint

There is no magic button for winning awards. But there is a formula. And I am giving it away for FREE. Follow my AWARDS framework. It works.

Ready to Turn Insight into Wins?

Access free resources.

Book a 1:1 Award Strategy Call with Matt.
→ Click on the above panel to get my free e-book.👆✨