The A-board, also known as a sandwich board, dates to the 19th century. But is it the most cost-effective marketing tool ever?

QVC’s “Menopause Your Way” scooped the prestigious Grand Prix at the 2025 Guardian Advertising Awards.

Donald Trump. Political leanings aside, the man has many talents. And he is the master at grabbing headlines. But how would he fair as an awards writer? Let’s take a look shall we?  

Entering an award? Don’t make the same mistakes as everyone else. Here is how…

There is a fine line between writing a good award and a great one. Here's how to write great ones.

Wordcounts are a pain. Why do organisers ask for them? How can you make wordcount limits your friend? Read on...

No-one likes starting with a blank page. First drafts are tricky. Read my tips for writing a brilliant first draft.

21 tips on how to write an entry the judges will love.

Creating an awards strategy takes time. In this blog I take you through eight steps to making your own awards strategy.

Awards. Do they make financial sense for you? Read the short, and long-term benefits, and how to quantify them.

Buckle up your seat belt. You're about to go on a rollercoaster ride through the wonderful world of awards.

The basics you need to know about how the awards world works. I answer your most common questions here.