20+ years.
50+ wins.
One mission — Helping ambitious businesses turn potential into trophies.
I’m Matt Ansell—Marketing Director, CMO, consultant, and the author of How to Win Awards.
For more than two decades, I’ve helped businesses of every shape and size craft winning submissions, unlock industry recognition, and tell stories that stick with judges.
Now I’ve turned everything I know into one mission: helping you win—consistently, strategically, and without the guesswork.
Over the last 25 years, I’ve sat at the leadership table across sectors—from B2B tech and professional services to FMCG and agencies. Whether in-house or advising boards, my focus has always been the same: create marketing that wins.
But along the way, I discovered something deeper. Awards weren’t just a by-product of great work. They were a strategic growth lever—when approached the right way. And they are an under-rated marketing tactic.
I’ve since helped companies land 50+ award wins, including:
✅ New Business of the Year - The Lloyds Bank National Business Awards UK
✅ Company of the Year - Brighton & Hove Business Awards
✅ Digital Transformation of the Year - Digital Technology leaders Awards
✅Lead Generation Solution - The Stevie Awards
And now, I help businesses like yours build a strategy to win again and again.
When you work with me, you’re not getting a copywriter or a generic consultant—you’re getting someone who knows how to build strategy, craft powerful positioning, and speak to what judges really want to see.
My core capabilities include:
🏁 Awards strategy & campaign planning.
✍️ Writing award-winning submissions (from scratch or with your team).
🎯 Identifying the right categories (and avoiding the wrong ones).
🧭 Positioning your business against competitors.
🔍 Extracting hidden stories & turning them into winning narratives.
🎯 Aligning award entries with your marketing goals.
I can help - Whether you’re a small business entering your first competition or a scale-up looking to dominate the circuit.
One day, an amazing client (he's called Adrian) gave me some feedback.
We had just walked off with 10% of the awards at the Oscars of the IT industry. These award wins had boosted staff morale, buoyed their investors, encouraged new talent and given sales an edge. It complemented everything else that we had been doing to boost their profile.
Their 150+ team of IT experts had never been busier. And Adrian's comment gave me an idea...
Awards do more than decorate the office. When used strategically, they can:
✨ Increase brand credibility.
🎯 Differentiate you in a competitive market.
😊 Boost morale and employee retention.
🚀 Attract new business and investors.
🎟️ Open doors to speaking, PR, and partnerships.
📸 Provide evergreen marketing content.
I help you approach awards with the same rigour you apply to marketing and growth — because they deserve it.
Winner – National Technology Awards – Reg Tech of the Year
Winner – Digital Technology leaders Awards - Digital Transformation of the Year
Finalist – National Technology Awards - Technology leader of the Year
Winner – UK IT Industry Awards - Digital Transformation Project of the Year
Winner – UK IT Industry Awards - UX Project of the Year
Winner – UK IT Industry Awards - Rising Star of the Year
Silver - Global Business Tech Awards – Tech Company of the Year – Medium
Finalist - UK Business Tech Awards - Tech Company of the Year – Medium
Finalist - Real IT Awards, Technology Refresh Project of the Year
Winner - Sussex Business Awards – International business of the Year
Finalist - Milton Keynes Business Achievement Awards 2022 – Best Technology Business
Finalist - Surrey Business Awards – Large Business of the Year
Winner - Global Business Tech Awards – Tech Company of the Year – Medium
Winner - Sussex Business Awards – Businessperson of the Year
Winner – Sussex Chamber Business Awards. The Gamechanger – Entrepreneur of the Year
Winner – Company Culture Awards - Best Charitable / Corporate Social Responsibility Initiative
Winner – Digital City Awards - Tech Growth Business of the Year
Winner – Brighton & Hove Business Awards - Community Hero
Gold – Business Brilliance Awards - Entrepreneur of the Year
Gold – The Stevie Awards, The International Business Awards - Lead Generation Solution
Silver – SME National Business Awards - Lockdown Leader
Silver – UK Business Awards - Heroes in the Pandemic
Bronze - UK Business Awards - Best Place to Work
Finalist - Global Business Tech Awards - Best Application of Tech in the Public Sector
Finalist - UK IT Industry Awards – Best Public Sector IT Project
Finalist – UK Credit & Collections Industry, Vulnerable Customer Identification & Screening Solution
Finalist - Surrey Business Awards – Large Business of the Year
Finalist – Brighton & Hove Business Awards - Company of the Year
Silver – Business Brilliance Awards, UK Business of the Year
Winner – Campaign Tech Awards, Campaign Tech of the Year
Winner – UK Agency Awards, Most Impressive Small Agency Growth
Winner – UK Business Awards, Disruptive Business Model
One to watch – European Business Awards, The Award for innovation (€0 - €25m)
Silver – UK Business Awards, Entrepreneur of the Year
Silver – SME National Business Awards, High Growth Business of the Year
Bronze – The Stevie Awards, The International Business Awards, Founding Team of the Year – Business Services
Finalist - The Lloyds Bank National Business Awards UK, New Business of the Year
Finalist – National Fitness Awards, Member Achievement Award
Finalist – National technology Awards, Tech Growth Business of the Year
Finalist – Computing Tech Marketing & Innovation Awards, B2B Tech Marketing Agency of the Year
Finalist – The B2B Martech Awards, Agency of the Year
Finalist - SME National Business Awards, Business Innovation
Finalist - UK Tech Business Awards, Small Tech Company of the Year
Finalist – B2B Martech Awards, UK Martech Vendor of the Year
"I would highly recommend Matt. His award winning work has had a tremendous impact on our business.
We are proud to have won several top Industry awards for our client work. Being voted as the 'best in class' by our peers gives us all a lift. We've never tired of it!"
“Matt came highly recommended, joining us before Umoto had a name.
He’s a trusted advisor. Creative and innovative without the bullshit.
Matt is an active part of our leadership team and is someone who investors respect and admire.”
"We operate in a competitive sector where award winning brands stand out.
Matt's approach quickly got us winning a wide range of top awards.
Matt is a straight talking expert that we have worked with since 2017."
If you’re tired of wasting time on submissions that don’t convert—or you’re just ready to get strategic—I’d love to help.
Let’s talk about where you are, where you want to go, and how awards can get you there.