The difference between good and great

When it comes to writing and winning awards entry, the line between good and great is often subtle, but crucial. Here are some key tips to take your submission from ordinary to outstanding:

1. Research past winners

   Most awards run annually. Check out past winners of the category that you’d like to enter. Research them. If the organisers haven’t published a piece on their entry, then it’s likely that the award winner themselves will have, so check out their website and social pages to see what clues they have left. Why do they say they won? What evidence have they offered to demonstrate their worthiness of the award?

2. ATFQ – Answer the F*king Question
   Excuse my French. But this is important. And although it's obvious, this is such a common problem. Read the question, then answer it. Avoid the trap of recycling answers from previous entries. Each submission is unique, and so should be your responses. Tailor every answer specifically to the criteria of that award, because that's the criteria being used by the judge to score your submission.

3. Eliminate waffle
   Get straight to the point. Judges don’t have time for waffle. Be clear, concise, and impactful.

4. Include proof for every claim
   Back up every claim with compelling evidence. Whether it’s data, testimonials, or case studies, always provide proof. Sometimes that will mean you’ll need to delay entering that category until another time, when hopefully, you will have the evidence that you need.

5. Keep it simple
   Your entry should tell a story that a child could understand. Avoid jargon and complexity; instead, focus on a narrative that’s engaging and easy to follow.

6. Ask colleagues to score your drafts
   Get feedback from colleagues who are previous judges or award winners. Their experience can provide valuable insight and help you refine your entry to meet the highest standards.

7. Test it
   Put your entry through rigorous testing. Does it pass the “so what?” test? Is the problem-solving process clear? Would it score highly if you were the judge?

8. Hit the word count
   Always respect the word limit. Ignoring the word count, even when allowed by the judges, gives them an opportunity to under-score you. Don’t give them that opportunity.

9. Include photos or videos
   If allowed, include media such as photos or videos to humanise your story. Visuals can make your entry more relatable and compelling.

10. Be real
    Authenticity resonates. Share your struggles, challenges, and how you overcame them. This adds depth and shows judges the real human effort behind the success.

By following these tips, your awards entry will not only stand out but leave a lasting impression on the judges.