Client: SoPro (Social Prospecting)
Industry: B2B Marketing Technology / Lead Generation
Award Won: Most Impressive Small Agency Growth, UK Agency Awards, 2019
Success: National validation of SoPro’s unique growth model — outpacing traditional agencies across the UK
In a crowded UK marketing landscape, growth is easy to claim—and hard to prove.
By 2019, SoPro had:
Grown revenue 100% year-on-year for three consecutive years.
Expanded the team to over 70 employees.
Built a client portfolio of over 400 brands, including household names.
Scaled internationally — all without external investment.
Yet recognition within the agency world was still essential to cement SoPro’s credibility, attract top talent, and open new doors with larger brands.
Winning at the UK Agency Awards — an event judged by senior marketing leaders across industries would demonstrate that SoPro’s growth wasn’t just real.
It was reshaping what a modern agency could look like.
Here’s what we did:
🧠 Growth Strategy
SoPro’s scale was no accident. It was built on:
📈 A unique social prospecting service combining technology, strategy, and managed delivery.
🔥 An obsession with campaign results—proving ROI faster and more transparently than traditional marketing agencies.
🌍 A global operational model, building delivery teams across continents while maintaining a Brighton HQ feel.
🧠 Data-driven service innovation, including the launch of proprietary lead generation tools.
✍️ Award Submission Approach
The UK Agency Awards entry showcased:
Actual client campaign results, not just revenue boasts.
100% self-funded, organic growth—rare in a heavily VC-backed agency world.
Real employee engagement metrics showing a thriving internal culture.
Transparent, tangible proof of scaling success (team size, client numbers, geographical expansion).
🏆 SoPro won Most Impressive Small Agency Growth at the 2019 UK Agency Awards.
The win delivered major ripple effects:
🏆 Established SoPro’s brand as one of the UK’s fastest-growing, most disruptive agencies.
📈 Boosted inbound new business.
🧠 Helped attract senior talent across sales, strategy, and tech.
🌎 Set the foundation for further awards, product launches, and expansion across Europe and the US.
✅ Proved that self-funded, client-centric growth can outperform traditional agency models.
✅ Strengthened brand authority within the marketing industry.
✅ Fuelled faster scaling across client acquisition, partnerships, and talent recruitment.
✅ Positioned SoPro for future product diversification and global expansion.
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