Client: Triad Group Plc
Industry: Technology Consultancy
Award Won: Tech Company of the Year – Medium, Global Business Tech Awards, 2021
Services Provided: Strategy. Single submission writing
Success: Built a standout entry during a global pandemic and secured a major industry trophy
Triad Group Plc had a solid 30-year track record of delivering digital solutions, but entering a high-profile, global competition during a global pandemic posed new challenges.
Their mission:
Showcase innovation without losing sight of real-world impact.
Articulate how they accelerated growth during Covid-19.
Highlight how technical excellence, social value, and employee engagement fueled their results.
The stakes were high. The competition was fierce. Triad needed a strategy that told a complete, confident story to judges who would be comparing them against some of the best tech businesses globally.
🧠 Strategy
We identified the three pillars that would underpin the narrative:
Energising employees – Strategic internal development and a major boost in recruitment and engagement.
Building better business – Winning high-profile clients like Ofgem, Shell, and the Ministry of Justice, while improving profitability and expanding framework access.
Maximising marketing – Turbocharging brand visibility through thought leadership, partnerships, and social media.
We structured the entry around these pillars, carefully linking each achievement to measurable outcomes.
✍️ Submission Writing
Through deep dives into Triad’s projects, like the Department for Transport’s Greenhouse Gas Emissions platform, we extracted proof points that showed:
Technical innovation (microservices, Kubernetes, CI/CD pipelines).
Direct business impact (40% support cost reductions, resilience improvements).
Social value leadership during the pandemic (Disability Confident commitments, charity work).
The result: a clear, judge-focused story that balanced innovation, usability, resilience, and social good.
🏆 Triad won Tech Company of the Year – Medium at the Global Business Tech Awards.
Bonus outcomes included:
📈 Enhanced brand visibility across the technology sector.
🛡️ Strengthened positioning with government and enterprise clients.
🎯 Internal morale boost, fueling recruitment and retention.
🏛️ Validation of Triad’s strategic focus during a critical growth phase.
“Winning this award during a global crisis validated everything we’ve built at Triad—our people, our tech, and our values.”
— Ant Cook, CTO, Triad Group Plc.
✅ Built the submission around a clear three-pillar strategy.
✅ Aligned technical excellence with measurable outcomes.
✅ Balanced innovation with resilience, usability, and social impact.
✅ Delivered proof of market leadership during a volatile time.
Whether you're entering your first award or targeting a global trophy, I can help you turn your work into a story that judges can’t ignore.
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