Client: SoPro (Social Prospecting)
Industry: B2B Tech / Lead Generation
Award Won: Bronze Stevie Award – Best Lead Generation Solution, 2019
Services Provided: Strategy, Award submission writing
Success: First trophy at a US Awards Ceremony → Bronze in a highly competitive field
SoPro had built a revolutionary lead generation solution, combining social prospecting with real-time digital marketing, but they needed the story told in a way that judges could instantly grasp.
We identified three challenges:
How could we stand out in one of the most crowded, competitive award categories globally?
How could we articulate the unique magic of our solution without overwhelming judges with tech jargon?
How could we demonstrate real, repeatable business impact?
This was a tough ask. We needed a submission that cut through noise, and landed with impact.
Here’s what we did:
🧠 Strategy
We honed in on three differentiators:
Proprietary technology that optimised prospecting outreach.
Tangible client ROI such as lead cost savings, revenue growth.
An integrated human-tech model that outperformed traditional digital marketing.
Concerned that we were being assessed by a US judging panel, we structured the submission in a simple layout with strong sub headings, supported by evidence anchored in outcomes.
✍️ Award Submission Writing
I worked with SoPro’s leadership team to:
Extract headline client case studies and proof points.
Weave innovation and human impact into the story.
Avoid jargon and focus on real-world benefits.
Showcase scalability and market leadership in the B2B sector.
I am proud of the final submission. We focused on succinct, waffle-free, evidence-backed storytelling.
🏆 SoPro won Bronze for Best Lead Generation Solution at The Stevie Awards 2021.
More importantly:
📣 They used the win in marketing and PR campaigns to reinforce credibility.
🚀 Their win boosted lead generation and sales conversations.
🏆 It positioned SoPro as a gold standard in a competitive industry.
👥 Internally, the award drove pride, validation, and momentum across teams.
“The Stevie was a huge milestone for us — and Matt’s strategic guidance was a major factor in helping us tell our story the right way.”
— Ryan Welmans, CEO, SoPro
✅ Focused the narrative on outcomes, not just features.
✅ Simplified complex technology into clear human value.
✅ Positioned SoPro as a market leader through proof and storytelling.
✅ Delivered a strategic, judge-aligned entry that outshined bigger competitors.
Whether you're entering a global award, or targeting a global trophy, I help businesses craft strategic, high-impact submissions that judges can’t ignore.
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