SoPro recognised as finalist for New Business of the Year at the Lloyds Bank National Business Awards

Client: SoPro (Social Prospecting)

Industry: B2B Sales Enablement / Lead Generation

Recognition: Finalist – New Business of the Year, Lloyds Bank National Business Awards UK, 2019

Services Provided: Award strategy. DFY Monthly Service

Success: Cemented SoPro’s credibility at a national level just 4 years after launch

The Challenge

By 2019, SoPro had grown from a bold idea into one of the fastest-scaling B2B lead generation companies in the world.

The key challenges:

  1. Proving that SoPro’s unique approach to social prospecting could disrupt traditional sales models.

  2. Showing sustainable, profitable growth—without external funding.

  3. Differentiating in a category packed with ambitious, high-growth companies.

Recognition at the Lloyds Bank National Business Awards would validate SoPro’s vision and mark its arrival as a serious provider in the UK market.

The Solution

Here’s how we addressed the challenge:

🧠 Strategic Positioning

Our award entry focused on three critical pillars:

  1. Revolutionising Lead Generation – Moving B2B prospecting from a manual, telemarketing-led process to a tech-enabled, socially integrated model.

  2. Hyper-Transparent Client Service – Launching the SoPro Hub, a live platform providing clients with real-time campaign results—something no competitor dared to do.

  3. Explosive, Self-Funded Growth – Growing 100% YoY, with zero capital investment.

✍️ Submission Approach

We showcased:

  • 📈 400+ clients served, including WorldPay and Tata.

  • 🌍 Active campaigns across 30+ countries, reaching 1M+ qualified B2B leads annually.

  • 📨 Industry-beating email engagement rates.

  • 🌟 £50M+ in client-attributed new business generated via SoPro’s platform.

All framed around SoPro’s mission: empowering B2B businesses with smarter, more ethical lead generation.

The Result

🏆 SoPro was named a Finalist for New Business of the Year at the 2019 Lloyds Bank National Business Awards.

The impact of this recognition:

  • 🏛️ Cemented SoPro’s status as a leading UK tech scale-up.

  • 🚀 Boosted internal morale and brand reputation with clients and partners.

  • 📣 Fueled further award wins, PR coverage, and talent acquisition.

  • 💬 Opened new business conversations nationally and internationally.

“Being named a Finalist wasn’t just a nod to what we’d built — it was a signal to the market that Sopro was here to lead.”
— Rob Harlow, CIO, SoPro

Key Takeaways

✅ Positioned SoPro’s story around innovation, client success, and ethical growth.
✅ Proved rapid scaling was possible without external capital.
✅ Delivered a credible, compelling narrative judges could believe in.
✅ Sparked long-term brand growth, media attention, and team pride.

Want to take your business from bold idea to award-winning brand?

I help businesses like SoPro turn growth into recognition—and recognition into even greater growth.

→ Book a Free Strategy Call
→ Explore Award Submission Writing Services