Client: SoPro (Social Prospecting)
Industry: B2B Marketing Technology / Lead Generation.
Award Won: Campaign Tech Company of the Year, Campaign Tech Awards 2019.
Services Provided: Strategy. Award submission writing.
Success: From start-up to Campaign Tech Company of the Year in under five years.
In a competitive B2B landscape dominated by traditional sales tactics, SoPro set out to do something radically different:
Modernise lead generation for a digital age.
Their goal:
Replace outdated telemarketing and appointment setting with a tech-driven, social-first model.
Enable brands to start meaningful, personalised conversations with high-quality B2B prospects.
Build a self-sustaining, innovation-led business—without external funding.
Recognition from Campaign—the UK's leading advertising and tech authority—would prove SoPro’s disruptive model wasn’t just working. It was leading.
Here’s what we did:
🧠 Strategy & Execution
SoPro’s success was driven by three pillars:
Technology innovation – From manual processes to a sophisticated tech platform combining social network outreach, personalised email copywriting, and smart data targeting.
Relentless customer focus – Bespoke strategies, personalised campaign management, and full client visibility via the SoPro Hub (live campaign dashboard).
ROI-driven results – Helping clients reduce acquisition costs by over 80%, generate £50M+ in sales revenue, and achieve industry-beating email engagement rates.
✍️ Award Submission Approach
We built a story around:
Rapid growth (+100% YoY revenue for 3 consecutive years)
Client success at scale (supporting 300+ clients, 1M+ qualified B2B leads/year)
Creation of a new category: "Social Prospecting"
Launch of the freemium SoPro Toolset to expand reach and future-proof growth
Every proof point demonstrated how SoPro didn’t just collaborate with brands — it amplified their campaigns through real tech innovation.
🏆 SoPro won Campaign Tech Company of the Year at the 2019 Campaign Tech Awards.
The win delivered immediate and lasting impact:
📣 National and industry-wide credibility among marketing leaders.
🚀 Boosted inbound interest from major brands.
🏛️ Strengthened positioning for future SaaS expansion.
🧠 Internal momentum and pride, fuelling further innovation and growth.
✅ Pioneered a new model for B2B lead generation through social prospecting.
✅ Built and scaled proprietary technology without external investment.
✅ Delivered transformational ROI for 300+ clients across multiple sectors.
✅ Aligned client success and tech innovation to industry recognition.
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