Business: Liberty Living
Agency Partner: Bisqit (A Hill & Knowlton Company)
Industry: Student Accommodation
Award Won: Silver – Best Visual Identity (Property, Construction and Facilities Management Sector), Transform Awards Europe, 2016
Services Provided: Brand strategy. Visual identity development. Marketing direction
Success: Complete brand transformation → Industry-recognised visual identity → Award-winning recognition
In 2016, Liberty Living — one of the UK’s largest providers of student accommodation, was ready for change.
The business wanted a complete brand refresh to reflect:
A rapidly evolving student market, where they were growing quickly too.
Rising expectations around service, lifestyle, and community.
A competitive landscape where differentiation mattered more than ever.
The challenge?
To create a fresh, engaging visual identity that resonated with students, stakeholders, and partners alike, without losing brand credibility or trust.
As Marketing Director at Liberty Living, I led this ambitious transformation project, collaborating closely with the talented brand advertising agency Bisqit.
Here’s what we did:
🧠 Strategy
Bisqit started with a deep audit of the brand’s positioning, audience expectations, and visual presence across the student housing market.
Key strategic moves included:
Defining a clear new brand narrative centred on community, support, and experience.
Evolving the brand identity to feel fresh, modern, and human.
Aligning every visual element—from logo and colour palette to photography and print—with the new story.
✍️ Creative Development
Working hand-in-hand with Bisqit's creative experts, we developed:
A revitalised logo system and identity.
New brand guidelines for consistent application.
A modern visual language optimised for digital, print, and environmental design.
Campaign materials that translated the identity into lived student experiences.
Our focus: Create an unforgettable brand identity that could stand out across 50+ residential sites across the UK and Europe.
Liberty Living won Silver for Best Visual Identity in the Property, Construction and Facilities Management sector at the 2016 Transform Awards Europe.
The impact didn’t stop at the trophy:
🏘️ Increased brand recognition and loyalty among students and stakeholders.
📰 Positive PR coverage within property, design, and higher education sectors.
📈 Enhanced occupancy rates and student engagement post-rebrand.
🏛️ Buoyed our investors. They recognised the long-term brand equity that supported future business growth and acquisition.
🏆 Matt was asked to judge at the Transform Awards Europe in 2017 and 2018.
✅ Led a full strategic brand transformation aligned with business goals.
✅ Partnered effectively with a creative agency (BISQIT) for world-class execution.
✅ Focused on audience relevance and real-world application, not just aesthetics.
✅ Delivered a brand identity strong enough to win awards—and win in market.
Whether you need a full brand refresh, an award-winning campaign, or strategic support for positioning your business for growth, I can help.
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